You are not a natural-born procrastinator nor is your perfectionist nature the reason why you're not doing the thing that you know that you should be doing.

In 2009 for most of the UK population purchasing products online was done with trepidation, reviews and star ratings didn’t really exist, customer service wasn’t a social conversation and people were intimidated by forums.

Are you stuck on which email / CRM platform you should choose? Stop googling, this article will give you some top-level advice to get you started.